Ivana McConnell // Blog

Design // Jen & Soph: Save the Date

Role: Print Design
Tools/Frameworks: Illustrator

The couple wanted this save-the-date card to have a classic-but-vintage vintage feel, without being over the top. A typographic focus was important— the information had to be clear and easy-to-read, after all— but the couple also wanted the card to speak to the venue and the overall theme of their wedding.

Initial drawings: Whenever I start a typography-focused project like this one, drawings are the first thing I do. I ask the customer for the text they want to display; on occasion there are a few iterations of this, and it's important to get the exact words nailed down before moving forward.

When drawing, sometimes I focus on the nature of the fonts, sometimes I don't, but the primary consideration at this point is the arrangement of the different elements. The words need to have a decent rhythm, and flow well when the eye runs over them.

I then show these drawings to the customer, and we decide together on an arrangement (or a couple) that will suit them and their chosen print medium best.

The first iterations: Here are a couple of the drafts we did at various points in the project. At this point, it isn't key for me to get anything in particular exactly right, but to offer options and talking points for the client, who may not always be used to articulating their design opinions. Oftentimes when there are a couple of things to compare and contrast, they find it easier to get across to me what it is they want.

Building blocks: Each design had its pros and cons; in the first one there is an image of the Victorian baths. While the clients had initially wanted this, seeing it made them realise that they wanted a simpler design, in black and white. They also realised that they wanted it to have a bit more shape, and we went back to the arrangements for their next iterations, until we found something we were happy with.

The final design: We iterated considerably on the vintage theme, and made strong decisions on fonts and arrangements. The final statement is bold, strong, but feminine, and carries the 'vintage' feel that the couple had wanted without overloading the design with textures or ornaments.